Brand Recognition
Help customers recognize, pronounce, and remember the Sylvanix name so it comes to mind when a project starts.
A VID Proposal
Sylvanix Short-Form Brand Awareness Sprint
Build the short-form foundation that helps customers recognize Sylvanix, experience the products, meet the people behind the brand, and take the next step.
Prepared for
Anna Shineflew and the Sylvanix Team
Prepared by
Dallin Nead and the VID Team
30-Day Sprint
Six-Video Foundation
18–24 Week Content Runway
Organic + Paid-Ready
Short-Form Growth Channel
01 — What We Heard
Before recommending a plan, here is what we heard.
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01
Sylvanix is launching new products while investing in its new website, catalog, SEO, and content — and recently started putting promotional money behind social posts.
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02
Short-form video is the immediate priority, with a mix of product, lifestyle, and people-led storytelling — and a real desire for more authentic, real-world lifestyle imagery.
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03
The main outcome is brand recognition — helping customers remember the Sylvanix name, learn to say it, and understand what the company offers in a market with larger competitors.
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04
The content should help customers discover helpful resources — free samples, free cladding takeoffs, and product information — before purchasing through a distributor, dealer, or retailer.
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05
Sylvanix wants to begin deliberately — publishing about one video every three to four weeks and boosting the organic content that earns traction, rather than jumping to high-volume weekly output.
02 — Executive Summary
Six foundational videos. Several months of momentum. One repeatable growth channel.
Sylvanix does not need to jump straight into weekly video. It needs the right foundation and enough finished content to begin publishing consistently.
In 30 days, VID will complete the strategy, scripting, production, editing, formatting, publishing sequence, and measurement system that make short-form a real channel for Sylvanix — not a series of one-off posts. The output is a coordinated foundational asset package: six distinct short-form videos designed to work together.
Sylvanix can then release those six assets gradually across approximately 18–24 weeks at its preferred cadence. Each release becomes a new learning opportunity: strong organic performers can be selectively boosted, and the results determine which messages and formats should be produced next.
The Sprint is the production and system-building period — it does not require Sylvanix to publish all six videos within 30 days. It builds everything, so the team can publish at the pace it is ready to support.
The central idea
The Sprint builds everything in 30 days. Sylvanix publishes it at the pace its team is ready to support.
03 — The Current Challenge
The opportunity is bigger than producing six unrelated videos.
A handful of disconnected clips would leave Sylvanix rebuilding its strategy and process every time. The real work is building a channel that keeps paying off.
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01
Product photos can't always show the finished experience
Still images introduce a product, but they rarely communicate the completed environment and the outcome a customer is actually buying.
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02
Lifestyle content is hard to capture consistently
Real-world, people-in-the-space imagery is exactly what the team wants more of — and exactly what's difficult to produce on a repeatable basis.
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03
New products create a growing need for education
Each new release adds something customers need to understand — features, applications, and where it fits — before they ever reach a distributor.
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04
Brand recognition is hard against larger competitors
In a market with bigger players, being recognized, pronounced, and remembered is its own challenge — and the primary outcome Sylvanix is after.
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05
One-off videos force a rebuild every time
Without a shared strategy, format stack, and workflow, every new video restarts from zero — slower, costlier, and harder to keep consistent.
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06
Without testing formats, there's no signal for what to promote
Until several distinct approaches are in market, the team can't know which stories, products, and calls to action deserve continued investment or boosting.
04 — Before & After
Where Sylvanix is today, and where the Sprint leaves it.
Before
- •A photo-heavy social presence
- •Limited short-form video cadence
- •New concepts rebuilt from scratch each time
- •Few tested content formats
- •Brand and product stories competing for attention
- •Organic boosting based on limited creative options
After
- ✓Six completed short-form assets, ready to publish
- ✓A defined creative format stack
- ✓Several months of content runway
- ✓An organic-first publishing sequence
- ✓Paid-ready versions to selectively boost
- ✓Clear performance signals and a repeatable monthly path
05 — The Opportunity
Establish short-form as a repeatable growth channel — not just more posts.
The immediate opportunity is to help more customers recognize Sylvanix, experience the products, and find the next helpful step.
Product Experience
Show products in real-world applications and communicate the finished look, feel, and outcome customers actually want.
Helpful Next Steps
Direct interested viewers toward product pages, free samples, cladding takeoffs, and distributor-supported purchases.
06 — Recommended Engagement
One Sprint. One Short-Form Growth Channel. Six strategic creative tests.
30-Day Sprint
Sylvanix Short-Form Brand Awareness VID Sprint
A focused 30-day engagement to build Sylvanix's Short-Form Growth Channel, develop six distinct creative concepts, complete one coordinated production session, deliver six finished vertical videos, and establish the publishing and measurement system required to keep going.
Investment
$10,000
Flat Sprint fee. $5,000 deposit to begin, $5,000 when the channel and foundational package are live. No monthly commitment included.
07 — Publishing Cadence & Content Runway
Produced in 30 days. Published across approximately 18–24 weeks.
The 30-day Sprint is the production and system-building period. It does not require Sylvanix to publish all six videos within 30 days.
Weeks 1–4 · VID
VID Production Timeline
Completed in 30 days.
- ✓Strategy
- ✓Creative development
- ✓Scripts, hooks, and prompts
- ✓One coordinated production session
- ✓Editing and post-production
- ✓Delivery of six finished videos
- ✓Publishing plan
- ✓KPI dashboard
Weeks 1–24 · Sylvanix
Sylvanix Publishing Timeline
At the team's preferred pace.
- →Publish approximately one video every three to four weeks
- →Review organic performance for each release
- →Selectively boost the strongest content
- →Compare how audiences respond to each format
- →Use the data to set the next monthly priorities
Six-video publishing runway
An illustrative cadence — not a rigid, required schedule. Approximate release windows at one video every three to four weeks.
Timeline
Wk 1Wk 6Wk 12Wk 18Wk 24
01 The Sylvanix Experience
Wk 1–3
02 How Do You Say Sylvanix?
Wk 4–7
03 Product in Focus
Wk 7–11
04 Meet the People
Wk 10–15
05 Start With a Free Sample
Wk 13–19
06 Plan Your Project
Wk 16–24
Each release is published organically, measured, and selectively boosted when it earns traction — so the learnings accumulate across the runway rather than only within the 30-day production window.
08 — Six Short-Form Creative Concepts
Six distinct videos, each a different creative hypothesis.
A coordinated foundational asset package — one anchor video and five supporting assets — designed to work together while testing different approaches.
01Cinematic product & lifestyle storytelling
The Sylvanix Experience
Explore products or remember Sylvanix for an upcoming project.
02Team-led direct-to-camera brand awareness
How Do You Say Sylvanix?
Engage, share, visit the profile, or remember the name.
03Product demonstration & feature spotlight
Product in Focus
Visit the product page or ask a distributor about the product.
04Team & culture storytelling
Meet the People Behind Sylvanix
Follow, engage, or learn more about the company.
05Educational soft-call-to-action video
Start With a Free Sample
Visit the website or request a sample.
06Direct-response explainer
Plan Your Project
Visit the relevant website page or submit an inquiry.
If the pronunciation concept isn't approved, the final direction for Concept 2 can evolve into a broader team- or culture-led message. Final concepts and production direction are confirmed together in Week 1.
09 — Creative Testing Strategy
Six videos designed to answer six useful questions.
Product-ledvsPeople-led
CinematicvsDirect-to-camera
LifestylevsEducational
Brand awarenessvsProduct education
Soft CTAvsDirect website CTA
Organic engagementvsBoosted-post potential
The purpose is not to declare a winner after one post. It is to begin collecting real evidence about which stories, people, products, hooks, and actions should guide the next production cycle.
10 — Full Scope of Work
Twelve workstreams. Thirty days.
01
Strategy & Discovery
Week 1KickoffBrand & product reviewGoals alignmentPriority setting
02
Audience, Channel & Buyer-Journey Planning
Week 1Audience mappingShort-Form Distribution planBuyer-journey alignment
03
Brand-Awareness Messaging Framework
Week 1Recognition & recall messagingName memorabilityProduct & resource positioning
04
Six Creative Concepts
Week 1Six developed conceptsOne anchor + five supportingFormat stack
05
Hooks, Scripts, Prompts & Creative Direction
Week 2HooksScriptsPromptsCreative direction
06
Pre-Production & Production Planning
Week 2Shot planningLocation & participant coordinationProduction schedule
07
One Coordinated Production Session
Week 3Single sessionAgreed productsAvailable teamApproved locations
08
Editing & Post-Production
Weeks 3–4Assembly & editingColor correctionSound designMotion graphics
09
Platform Formatting & Captions
Week 49:16 exportsBranded captionsPlatform-ready versions
10
Publishing Sequence & Boosting Recommendations
Week 4Sequenced calendarOrganic-first planBoosting recommendations
11
KPI Dashboard
Week 4Metrics frameworkPerformance-tracking dashboard
12
Sprint Review & 90-Day Roadmap
Week 4Sprint review90-day growth roadmapNext production priorities
One business outcome
One growth channel
One production session
Six finished videos
Two consolidated revision rounds
11 — Deliverable Summary
The coordinated foundational asset package, in numbers.
6
Completed short-form videos
1
Coordinated production session
6
Distinct creative concepts
15–90s
Recommended video range
18–24
Week initial runway
30
Day Sprint
- ✓Six developed concepts
- ✓Scripts, prompts, and hooks
- ✓One anchor video and five supporting assets
- ✓Six professionally edited 9:16 videos
- ✓Branded captions
- ✓Sound design
- ✓Color correction
- ✓Motion graphics
- ✓Platform-ready exports
- ✓Organic-first, paid-ready creative
- ✓Two revision rounds
- ✓Publishing recommendations
- ✓Sequenced content calendar
- ✓KPI dashboard
- ✓Sprint Review
- ✓90-day roadmap
12 — 30-Day Timeline
Four weeks from kickoff to a live, publishing-ready channel.
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Week 1
Strategy & Direction
- Kickoff
- Brand and product review
- Audience and buyer-journey alignment
- Channel strategy
- Concept selection
- Product and team prioritization
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Week 2
Scripts & Pre-Production
- Hooks and scripts
- Creative treatments
- Shot planning
- Location and participant coordination
- Production schedule
- Approval gate
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Week 3
Production & Initial Editing
- One coordinated production session
- Footage organization
- Initial editing
- Caption and motion system development
- First-cut preparation
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Week 4
Revisions & Channel Launch
- Client review
- Two consolidated revision rounds
- Platform exports
- Publishing sequence
- KPI dashboard
- Sprint Review & 90-day roadmap
Timing begins after agreement, deposit, kickoff, production coordination, and receipt of the required products, participants, locations, and brand assets.
13 — Collaboration & Responsibilities
Clear roles keep the Sprint on schedule.
Sylvanix provides
- ›Priority products
- ›Available team members
- ›Approved production locations
- ›Brand assets and guidelines
- ›Website links and relevant resource information
- ›One consolidated feedback owner
- ›Timely approvals
- ›Access to available social performance information
VID leads
- ✓Strategy
- ✓Concepts
- ✓Scripts and hooks
- ✓Creative direction
- ✓Production planning and production
- ✓Editing, captions, and formatting
- ✓Publishing sequence
- ✓KPI framework, performance recommendations, and roadmap
14 — Production Assumptions
What's in scope, and what's scoped separately.
- ›The Sprint includes one coordinated production session.
- ›Production uses agreed products, available team members, and approved locations.
- ›Specialized talent, customer homes, advanced location sourcing, multi-location filming, extensive travel, permits, or large commercial requirements are scoped separately.
- ›Paid media management and advertising spend are not included.
- ›Videos are delivered organic-first and ready for Sylvanix to boost through its existing process.
- ›The proposal includes two consolidated revision rounds.
- ›VID does not guarantee virality, leads, purchases, or revenue.
15 — Success Measures
What VID is accountable for — and what Sylvanix can track.
Sprint-level success
What VID is accountable for inside the 30 days.
- ✓Short-form strategy completed
- ✓Six approved videos delivered
- ✓Publishing sequence established
- ✓Dashboard established
- ✓Content runway available
- ✓Creative formats documented
- ✓Next production priorities identified
Channel performance signals
Signals Sylvanix may track as the channel publishes — influenced by many factors, not video alone.
- →Reach and impressions
- →Video completion rate and watch time
- →Engagement, saves, and shares
- →Profile activity
- →Website visits and product-page traffic
- →Free-sample and cladding-takeoff interest
- →Boosted-content performance
- →Distributor or retailer interest where observable
- →Formats worth repeating or scaling
Because customers often discover Sylvanix but purchase through a distributor, dealer, or retailer, success is not measured by immediate online sales alone. VID commits to the strategy, the assets, the system, and the quality standard — and to helping Sylvanix measure what the work influences.
16 — Investment
One flat Sprint investment. No monthly commitment.
Total Sprint Investment
$10,000
A focused 30-day Sprint — not an ongoing monthly production commitment.
1
Deposit to begin
$5,000
2
When the short-form channel and foundational asset package are live
$5,000
VID Sprint Guarantee
The Short-Form Growth Channel will be live and publishing-ready within 30 days, or VID will continue working at no additional cost until it is.
The guarantee applies to the strategy, production, editing, publishing readiness, and delivery VID controls — not views, virality, purchases, or revenue.
The investment includes
- ✓Short-form audience and channel strategy
- ✓Audience, channel, and buyer-journey planning
- ✓Brand-awareness messaging framework
- ✓Six developed creative concepts
- ✓Hooks, scripts, prompts, and creative direction
- ✓Pre-production and production planning
- ✓One coordinated production session
- ✓Editing and post-production
- ✓One anchor and five supporting videos
- ✓Six professionally edited 9:16 videos
- ✓Branded captions and sound design
- ✓Color correction and motion graphics
- ✓Platform-ready exports
- ✓Organic-first, paid-ready creative
- ✓Two consolidated revision rounds
- ✓Publishing sequence and boosting recommendations
- ✓Sequenced content calendar
- ✓KPI and performance-tracking dashboard
- ✓Sprint Review
- ✓90-day growth roadmap
Pricing assumptions Pricing assumes one coordinated production session using agreed Sylvanix products, available team members, and approved locations, timely access to brand assets and website resources, one consolidated feedback owner, and standard production requirements. Additional production sessions, locations, specialized talent, customer homes, advanced location sourcing, multi-location filming, extensive travel, permits, or large commercial requirements can be scoped separately and approved in writing before any additional work begins.
17 — After the Sprint
Keep the content library replenished without rebuilding the process.
Ongoing Monthly Short-Form Production
After the Sprint, Sylvanix may continue working with VID to predictably produce one or more new priority short-form videos each month. The exact monthly plan can be determined after the initial formats, publishing cadence, internal coordination, and early performance signals are understood.
- ✓Monthly content planning
- ✓Priority concept development
- ✓New scripts and hooks
- ✓Predictable production capacity
- ✓Short-form editing and formatting
- ✓Publishing support
- ✓Monthly performance insights
- ✓Continued creative iteration
- ✓A dedicated VID team
The Sprint builds the strategy, formats, system, and initial content runway. Ongoing production keeps Sylvanix publishing predictably and expands the formats that work.
The exact monthly plan and cadence are determined together after the Sprint. No ongoing commitment is included in this proposal.
18 — Why VID
A video department for Sylvanix — not a one-off production vendor.
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VID previously helped Sylvanix produce its company video. There's already a working relationship and a shared starting point.
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Familiarity with the company, brand, team, and prior story. Less time spent explaining, more spent building.
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VID operates as a video department, not a one-off vendor. Strategy, production, editing, publishing readiness, and measurement run through one connected system.
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The engagement creates reusable infrastructure. A format stack, a publishing plan, and a measurement framework — not six disconnected files.
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The standardized Sprint creates a clear path. Sylvanix gets a defined outcome without committing to an ongoing engagement today.
How this fits your team
Sylvanix is coordinating a growing team, new products, a new website, and active SEO and content work. VID supplies the strategy, production capacity, and short-form system a small marketing team can't carry alone while also running everything else — one point of contact, one system, and a foundation the team can keep building on.
19 — Next Steps
Six steps from here to kickoff.
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Review the proposal together on Monday.
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Confirm the six initial concepts and production direction.
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Approve the VID Sprint.
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Sign the formal service agreement.
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Complete the $5,000 deposit.
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Schedule kickoff and production.
Approving by holds a production window.
20 — Approval
Approve the Sylvanix Short-Form Brand Awareness VID Sprint.
Approving here records Sylvanix's intent to proceed and triggers the formal service agreement, deposit invoice, and kickoff scheduling. It does not replace the formal service agreement.
Your pace
You publish at the pace your team is ready for.
The Sprint produces six finished videos and the system to release them. Sylvanix publishes about one every three to four weeks — an estimated 18–24 week runway — never all six in 30 days.
Your guarantee
Live and publishing-ready in 30 days.
The Short-Form Growth Channel will be live and publishing-ready within 30 days, or VID keeps working at no additional cost until it is. The guarantee covers the work VID controls — not views, virality, purchases, or revenue.
Sprint approved.
VID will send the formal service agreement, deposit invoice, and kickoff options.